Iberostar Wave of Change
We’re here to champion positive change through positive tourism
Iberostar Wave of Change is a movement created to drive change within and beyond our hotels. We strive to build a responsible business model that cares both for people and nature. We nurture our employees by fostering their development and wellbeing, and empower local communities so that they can prosper and thrive.
Our work
Wave of Change in action
CHALLENGING THE STATUS QUO OF BUSINESS RESPONSIBILITY
Caring for our People
Our aim is to build an inclusive, equitable, and engaging workplace which nurtures a strong sense of belonging through a common purpose. By fostering meaningful careers, prioritizing employee development, and ensuring wellbeing, we empower our people to thrive, maintaining the spirit of our Iberostar family.
Destination Stewardship
We are grounded in the local community, and committed to the people and nature that surround us, promoting experiences that connect our guests with the destination.
We contribute to socio-economic development and connect with new generations to build a sustainable future.
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Nature
Because our guests deserve to enjoy the best beaches and a thriving ocean. Just as nature can protect us, we strive to care for our hotels' natural surroundings and our destinations' coastlines. We work to keep our ocean healthy, from coral reefs in the Caribbean to Posidonia in the Mediterranean.
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Blue foods
Our cuisine exceeds expectations in every sense of the word.
We source seafood from sustainable fisheries, we engage responsibly with the ocean and neighboring fishing communities, and we encourage our guests to discover new flavors.
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Climate Action
We enable our guests to travel with a more conscious footprint while ensuring their comfort and wellbeing.
We look for new, innovative ways to reduce our emissions, from the energy we use to the products we source. We support communities and protect natural areas through carbon projects.
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Circular Economy
We want only our guests’ vacations best memories to be the ones that last.
We're committed to creating a hotel experience in harmony with nature, preserving natural resources, extending the life of materials and minimizing waste.
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Responsible Growth
We are committed to a responsible tourism model that ensures a positive future and leaves a lasting legacy as a family business. Our vision is to balance profitable growth, environmental stewardship and social impact, to foster a more resilient future.
We hold ourselves accountable to conduct ethical business practices throughout our operations and across the value chain, inspiring collaboration and positive change across the tourism sector.
Explore our resources
This White Paper outlines actionable strategies and focus areas to reduce emissions, minimize food waste, and enhance the sustainability and resilience of hotel food systems.
This Key Findings presents a range of focus areas and recommendations on how the sector can reduce emissions, and adapt to climate threats.
Stony Coral Tissue Loss Disease (SCTLD) is a fast-spreading disease threatening coral reefs. At Wave of Change, we've developed a successful protocol for treating affected corals and helping reefs thrive.
Discover the remarkable achievements and ongoing sustainability efforts of Iberostar Hotels & Resorts in 2023 by downloading our full 2023 Year in Review report.
This report and roadmap synthesize progress on our strategic objectives and lays out the evolution of embodying a circular economy at Iberostar Hotels & Resorts.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2022 Year in Review.
In 2020, Iberostar Hotels & Resorts committed to achieving carbon neutrality by 2030. We now present our roadmap for decarbonization aligned with this objective.
This roadmap establishes clear goals and key progress indicators to track success, and provides guiding actions to enhance the ecological health of coastal ecosystems.
This is our second Responsible Seafood Annual Report and it has been made publicly available to show our ongoing commitment to transparency within our seafood strategy.
Iberostar Hotels & Resorts has a continued commitment to transparency. Here we present our Wave of Change 2021 Year in Review.
As part of our commitment to transparency, we present our Wave of Change 2019 End of Year Assessment by the numbers where we highlight our achievements.
This is our first Responsible Seafood Annual Report and it has been made publicly available to show transparency within our seafood commitment.
As part of our commitment to transparency, we present our Wave of Change 2020 Year in Review. This document outlines how we performed in 2020.
What should resilient reef restoration look like for tourism? For Wave of Change, it should protect our coastlines, enhance fish biomass and maintain high levels of biodiversity.
Nature holds the most powerful solution to climate change. Learn more about our plan to offset our carbon footprint with nature-based solutions here.
We're setting a standard towards responsibly-sourced seafood while relying on gastronomic excellence to revolutionize the path towards responsible consumption.
Discover our initiatives for Iberostar
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